GODFREY - Attention all pet parents! The new and improved Peachy Paws is now up and operating in its new and expanded location! With the company's new facility, services available include grooming, day care and training for those four-legged companions.
Get The Latest News!
Don't miss our top stories and need-to-know news everyday in your inbox.
Peachy Paws is the dream and creation of owner/operator, Amber (Dyer) Pogue. Amber is a life-long lover of animals and caring for them is her passion. She was riding horses by the age of five. She was even a member of Colby Community College rodeo & equestrian team. She went on to attend the Academy of Pet Careers where she received certification in professional dog training. She later got certified in grooming through a national pet grooming program.
She started her dog grooming business in September of 2022 at 509 Pearl Street in Godfrey. From the beginning, the business immediately grew continually from a one-person operation to additional groomers being brought on board. In early 2024, Amber got engaged and she planned to let the business operate at its current level. However, the demand for doggy daycare increased. Not wanting to let all those people down, she decided to move forward with expansion and began to look for a larger facility. At first, Amber hoped to find some property and build a facility but finding a suitable site did not work out. She finally decided on the former child day care center on West Delmar. The property was purchased in January of 2025 and was rezoned in March of that year. Major renovation was required. "Everything was taken down to the studs and rebuilt," says Amber. A privacy fence and Astroturf was even added to the back of the lot to provide a play area for the dogs.
The new facility's equipment is customized to handle the grooming of dogs ranging from three pounds to over 165 pounds. Boutique grooming is personalized to handle one on one pet ownership to pet families. Of course, the variety of breed is also accommodated.
The same customized and personalized care carries over to the day care service offerings. When in day care, the dogs are provided small group play. When taking in a pet, the dog is evaluated for temperament and personality. The dogs are placed in high energy or low energy groups to fit each animal’s personality. They are also grouped based on size. During the day, each dog can enjoy its own private room when it needs a break from the group. Also, each attendant is given no more than five dogs for which they provide care. Bigger groups are supervised by more than one attendant.
Attendants go through a rigorous training program before being given responsibility for taking care of the dogs. Service is limited to day care and not overnight boarding.
The third service provided by Peachy Paws is in the area of training. Again, the training is provided by a certified professional. The process includes a formalized in-take and assessment of the animal. The schooling not only includes the pet but also teaching the owner on how to train the animal. "It doesn't help to train the dog, if the owner is not prepared. We train the human to train the dog," Amber says. The training involves a protocol of instruction, demonstration videos & homework.
Amber is a Godfrey resident and is married to Bradyn, who is a firefighter and also loves dogs.
Peachy Paws is located at 1610 West Delmar in Godfrey. For more information about Peach Paws, or to learn about other local services in Godfrey, check out the official website at VisitGodfrey.com.
More like this:
